About
Unboxing is exactly what this term tells us about – a person unpacking the product after receiving it in response to an order placed online. The product in hand is the first point of contact that a customer has with the company, so it better be right. It includes the entire process of unpacking until the original product is revealed.
Companies can use branded boxes and attractive inserts to build a branded packaging experience. Every insert or packaging material inside the box becomes a layer that can have a message for the customer. That said, if you want to build an unboxing experience, you are going to have to make sure that the design pattern change occurring as a result of the removal of each layer remains logical.
The most significant benefit of an improved unboxing experience is that it drives customer loyalty. If your customer is amazed at the design of inner and outer packaging materials, he is likely to become a repeat customer.
Let’s now talk about the ways to build an incredible unboxing experience.
The most significant benefit of an improved unboxing experience is that it drives customer loyalty. If your customer is amazed at the design of inner and outer packaging materials, he is likely to become a repeat customer.
Let’s now talk about the ways to build an incredible unboxing experience.
Branded boxes
When your product reaches the doorstep of your customer, you will want your customer to know that it is from you. Plain boxes are cheap, but they are not going to make as much impact as a branded box can make. It means that if the packaging of your product is not triggering the brain receptors of your customer, he/she may not consider buying from you in the future.
Unique packaging material
You are going to need some kind of filler to protect your product from possible damage during the transit. That’s where you can consider using materials that build an image of your brand in customers’ minds. You can use this material to show your brand’s narrative.
Product presentation
The arrangement of your products inside the box can help to ensure a pleasing unboxing experience. It’s the arrangement that makes the unboxing experience shareable. It will undoubtedly make a lasting impression, which could help you get repeat customers.
Free samples
By giving value to your customers, you can win loyalty from them. The best way to do this is to add free samples in the product packaging. It is for sure that adding free samples is going to cost you a bit more, but it is nothing compared to the gratification you will receive from your customers, and it will be a precursor to more sales.